Motion graphics (sometimes mograph) are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio. The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications. Motion graphics are an exceptional way to communicate with your viewer, and it can add depth to the story. It can transfer a message using an effective copy together with sound. It is used to create ads, television title sequences, to explain a concept or to present a product, helping the brand to communicate their message.